Choosing the right trade show booth and design company is crucial to the success of your exhibit. Investing in a trade show can be costly, so it’s important that you are able to find a company that can best meet your needs. Having an experienced team, strong and appealing booth display, and the right trade show supplier can help generate a positive return of investment (ROI) for your business.
Source: Freepik
Below, we have listed the things you should consider for you to choose the best exhibition company for the success of your trade show exhibit.
Research Companies With Strong Track Records
With so many trade show companies to choose from, the first step is to narrow down your list. To do this, you must research companies that have strong track records. You can easily do this by visiting their websites and checking their “About Us” and “Testimonials” pages. Look for details that show how long they have been in the business and the most current events that they have helped their clients.
In general, it’s best to choose companies that have been around for at least ten years. This is because they most likely have the knowledge and experience in dealing with the unique needs of customers. For example, Aplus Expo has been providing trade show furniture rental since 2008. Therefore, this company is a good candidate if you are looking for portable, stylish, and comfortable seating for your booth stand.
Keep in mind that the longer the company has been in business, the greater the chance that they have assisted companies that have similar needs with you.
Choose Those With Experience In Your Industry
Aside from their track record, you should also consider the specific experiences of exhibition companies in your industry. This is essential when dealing with the manufacture, design, and logistics of your organization for the trade show you are going to attend.
Source: Freepik
Consider this scenario – you are responsible for setting up an exhibit for a LED strip light manufacturer. You now have decided two of the best trade show companies from your list. The first company has been running for more than 20 years now. However, they specialize in huge retailers and energy providers and their methods are traditional. Meanwhile, the second one has been around for only ten years and focuses on helping technology organizations for trade show events. Most of their clients are software companies and other technology-related businesses.
For this, you will have to go with the second one since the company has experience relevant to your business. Sometimes, it’s not only about how long they have been running but also the kind of work history they have.
Check Portfolio of Previous Trade Show Booths
When choosing a trade show company, you must also check the company’s previous projects that are similar to your trade show exhibit. When comparing their work, check if they meet your expectations and whether or not they helped produce positive results to their clients.
Also, find out if they have clients that continue to work with them for trade shows and other large events. This is a great indication that the company’s preparation, design, and products have helped in their clients’ success.
Find Out if They Help in the Design Phase
Some trade show companies do not help in the design phase of a trade show exhibit. They simply discuss the specifications with their clients and build the display according to the requirements given to them. While this is fine since many organizations prefer to have their own layout, it’s still helpful if the trade show company can provide smart suggestions for the design.
It’s always better to go with a company that offers a wide range of services that cover the design and building of exhibits. This is especially true if it’s your first time attending a trade show. Trade show designers can offer suggestions basing on their past experiences.
Consider Their Pricing if It Meets Your Planned Budget
To further narrow your list, consider the costs of the companies’ services, and see if they are suitable for your proposed budget. Also, determine whether or not the prices are reasonable for the services and the quality they can offer.
Source: Freepik
However, even though the budget is important, it should not be the only factor that determines your decision. Take note, prioritizing low costs compared to other factors can be costly for your entire organization. Low-quality and unappealing booth designs don’t attract visitors, which beats the purpose of getting your company more visibility.
You also have to think about transportation and installing and dismantling services in the venue. Oversized and heavy displays have added costs to transport to the event. Moreover, they might need an on-site team to set them up properly. These factors are important and have a huge impact on the overall budget.
Excellent Customer Service
Clients, whether new or experienced, should be treated equally and must feel that they are important. The company you decide to work with must treat you with value and should cooperate well to attain the best booth display for your company. After meeting with them, you should have an idea of whether they take you seriously or not. They must have the willingness to help you and at the same time, consider your ideas and suggestions important.
To Summarize
Choosing a reliable company that offers trade show services requires time, in-depth research, and patience. However, it should not be that hard. Keep in mind to choose a company that has a solid experience, great customer service, and a wide range of services to offer. By doing so, you will have a high chance of finding a partner that you can work with long-term and can help your business prosper.
