If you ever see a brand name in a popular blockbuster movie, music video, sports broadcast or a popular show, it is probably not there by chance. Companies are willing to pay any amount of money to market their products. For the last decade, e-cigarettes have increased their popularity in an amazing way.
According to reports, vaping is going to be even more popular in the coming years now that it is advertised as a cool habit by both the manufacturers and retailers. The new strategy in town is to use top celebrities to make it look very cool.
Background
Vaping and smoking are related in many ways. In fact, vaping is now becoming a replacement for smoking in all corners of the world. If we reflect back, cigarette advertising on entertainment platforms is not a new concept. We have seen macho movie stars and musicians enjoy puffs to make smoking look enticing. But of course, they are paid to do this.
In a similar way, there have been many movie scenes and music videos that are now displaying vaping as the coolest leisure activity. And this has been working well since it is now one of the preferred leisure activities for many people. Young adults are the most influenced since they are quickly swayed to adopt things that appear cool. They also idolize celebrities and want to imitate them.
Celebrities Who Vape
Leonardo DiCaprio
In earlier movies, long before vaping boomed, Leo is seen smoking in several scenes. But recently, you may have noticed that he vapes instead. According to Hollywood gossip magazines, he is a vape icon, and most novices in the habit really admire him. He has been approached by many companies that manufacture vape devices and vape juices to promote their brands. They know that the next thing most people will do is to visit a popular store like the ePuffer website and order a similar vape device like the one promoted by Leonardo.
Katy Perry
Although it is rare to see her vape in videos, she does it in real life. For those who follow celebrity news, Katy is a judge on one of the most famous shows called The X Factor. She is also a main character in the music video ”I Kissed a Girl.” Because she is so influential to young people, she is one of the celebrities promoting vaping as a cool habit.
Tom Hardy
This guy vapes, and most people are always interested to know which devices and e-juice he uses. He is considered to be one of the celebrities who does not shy away from vaping. There are several scenes when he does this on Taboo, which is a popular TV show.
Bruno Mars
Apart from the love of a good vape device, Bruno Mars has also invested heavily in one of the top electronic cigarette companies. He has been spotted vaping in public.
Conclusion
As these and other celebrities get into the habit of vaping, the manufacturers and retailers of both the devices and accessories are spoiled for choices when it comes to marketing their products using celebrities. This strategy works so well, and it is likely to make vaping the next big thing.
