A private label gives you the luxury of getting a third-party to manufacture a product that is sold under your brand name. As the retailer that sells these private label hair products, you stand to gain. That is because you decide what goes into the product, it’s packaging, and labeling. Now, you aren’t compelled to sell a product reflecting another brand name.
Retailers trading in fast-moving consumer goods, and keen to line their shelves with products displaying their brand name, prefer opting for private label offerings. Ensure you partner with reputed and established manufacturers to benefit from controlling the following integral aspects:
- Production
- Branding
- Pricing
- Profitability
Thehaircare sector is a competitive one; hence, it demands you push the boundaries to gain recognition. You don’t need to go overboard as clean and straightforward packaging can make the desired impact in keeping with the 21st-century mantra of less is more. However, do not equate understated to boring.
Here’s a look at the latest techniques used to customize private label hair products:
Combining Gloss and Matte Printing
A combination of printing techniques is used to break the monotony and make some sections of the packaging stand apart. Matte and gloss prints work together, adding to the overall visual appeal of the product housed in sophisticated jars or upright tubes. You can draw the attention of the consumer in a classy way without distracting them with flashy branding.
Incorporating Sensory Elements
The modern-day consumer doesn’t go by looks only but is more drawn to products that stimulate their sense of touch. When they take the bottle, jar, aerosol can or tube containing the product in hand; they must want it.
Where the texture, grip, or feel of the packing entices the client, he or she will display a willingness to buy it. Most often, such enthusiasm persists even when the price seems higher than expected.
Dispensers for Controlled Application
When hair care treatment products require a precise and accurate dosage, dispensing caps are fitted. This ensures the contents are dispensed drop by drop hence can even be directly applied to the local area in need of a boost.
Certain private label hair products that need to release a diffused mist with maximum coverage have a spray contraption instead of the usual dispenser.
Consumer-Friendly Features
Features like soft-touch finger pads and clog-proof valves are created to facilitate the convenience and comfort of the end-user. Those who continuously travel and need to carry their hair products benefit from the full-proof locking mechanisms and compact packaging. Maintaining uniformity between the primary packaging and secondary carton makes them easier to connect with.
High-Impact Product Labels
Your packaging must have the ability to communicate all that you intend to the consumer explicitly. Allow the end-user to immediately draw a connection between the name of the product and the corresponding imagery. The more pronounced and relatable the label, the better is the power of retention for a consumer.
Forge a lasting connection with consumers by making customized packaging the differentiating factor.
