Giorgio Armani, the man, and mogul, created a business and fashion lifestyle that has lasted decades.
While people are wondering what the new normal will be, Giorgio Armani has released his 2021 collections.
The brand celebrates 45 years of completion in 2021.
Here is what the brand has done this year
Introduced fragrance My Way
My Way is a dominant white flower fragrance that is designed to be sustainable. With their eco-conception in mind, the perfume bottle has a refill system that will allow a significant reduction in the production of waste material. Moreover, the ingredients of the perfume are obtained from sustainable sources.
The face of My Way is actress Adria Arjona, starring in the upcoming Marvel film, Moribus.
The brand, much like the actress’s unapologetic personality, represents ‘I am what I live.’
The fragrance bottle will be available on the Giorgio Armani site from 10th August; meanwhile, the ad film will be released on 6th September 2021.
Unveiled spring collection Titled ‘Earth.’
The summer wardrobe by Giorgio is all about femininity and its connection with the earth’s elements. Taking a turn from his usual color palette, on which navy blue was dominant. The designer introduced brown color. His inspiration behind this color was an image of Luchino Visconti in which the director was wearing a brown suit.
The 2021 spring line comprised a range of silhouettes; it had everything from office wear to casual wear and party wear.
The designer also had some summer colors, which were blue, pale gray, and pale pink. Reference to the theme earth was evident in all 78 pieces that rolled out. Each design was proof as to why Giorgio Armani is still a fixture in the Italian fashion scene.
Eclectic eyewear from Giorgio Armani
The sunglasses collection from Giorgio Armani portrays luxury and uniqueness. The eclectic eyewear line sunglasses have breathtaking shapes and the incredible design detail.
The face of the brand’s eyewear collection is Kate Moss. Kate wears sunglasses with unwavering energy and fierceness. The sunglasses are perfect for business and leisure events.
Fall 2021 collection Titled ‘Velvet Notes’
Due to Covid-19 concerns, the Italy fashion show 2021 was canceled at the last minute. However, that did not stop Armani from showing his collection. He arranged an online runway, and for the first time in fashion history, a runway was held without an audience.
Armani showed 85 looks; there were multiple takes on skirts and pantsuits. Meanwhile, the gowns and the shiny separates had lots of embellishments on them. Overall you could say that the collection tip-toed between evening wear and daywear. The accessories were over the top certainly for those who like to make a stamen with each fashion move they make.
The Giorgio Armani Empire is massive, aside from fashion. He has also dived into the homeware and hotel business. Even after 45 years of business, the man remains as the sole shareholder of Giorgio Armani spa.
