What may be deemed as the very first step towards acquainting India with the beauty of androgynous fashion, Feronia Fashion Night took off in Jaipur last year.
After receiving an enormous amount of positive feedback in 2018, all the members of this event had been motivated to plan an even bigger one this year, and so they did! The second edition of Feronia Fashion Night was organized at The Beach House, Goa from April 6th to April 9th, and has left an impressive mark in the hearts of Goans as well as the entire country.
Feronia Fashion Night 2.0 was themed around showcasing the finest collection of androgynous fashion from around the world. Collections from internationally acclaimed androgynous designers such as Hoshigoru William were the true highlights of the show. Added to it was the enthralling range from the pioneers of androgynous fashion in India, including Anurag Manju Gupta, Padmaraj Keshri, and several young aspiring designers. Androgynous fashion, which was once disregarded as a part of that vogue industry in the country, now finds itself bolstered by efforts of everyone who was involved with Feronia Fashion Night.
Vikram Swami, the founder and CEO of ITXITPro Private Limited (AKA IT By IT Professionals), led the entire IT campaign for this event. ITXITPro is a renowned SEO company in Jaipur. Being a proponent of LGBTQ rights, he was involved with Feronia Fashion Night since its inception. Vikram was backed by Rupal Jain from ITXITPro, who handled all the social media campaign for Feronia. The combined efforts of team ITXITPro played a key role for Feronia in receiving such an esteemed online presence.
Online Campaigning for Feronia was never easy. Vikram elaborated on the struggles of marketing an event such as Feronia, and the strategies that he adopted in order to ensure successful digital promulgation for it. Online platforms are an easy target for the detractors of the LGBTQ community to spew their hatred. Team ITXITPro Private Limited came up with numerous approaches and made every efforts to maintain the cachet of Feronia Fashion Night, while successfully promoting it online at the same time.
Vikram is optimistic that Feronia Fashion Night will keep pursuing its goal of eradicating third gender discriminations in the country, and has assured that he’ll continue to be its IT Partner in upcoming editions.
