These days, choosing the best clothes from online boutiques is not as simple as it used to be. If you want to get your money’s worth, you need to become a smart shopper and learn the tricks of the trade. The landscape of online shopping is changing rapidly, and retailers are doing everything to capture their target market’s attention, from expanding their product offerings, including free shipping, in-store pick-up, and strengthening their clout through social media.
Online shopping is being reinvented. No one wants to be ripped off or short changed without them even knowing it, so gear up to know the latest trends to watch out for.
- In-store pick up. More and more stores are implementing this for orders made online. Some bring your purchases to your car; others are trying home delivery, while others order online then pick them up at a drive through.
Mobile Apps. More and more shoppers are taking advantage of this. It allows you to make price comparisons, send out coupons, and search for the latest product reviews. So if retailers don’t get rave reviews from consumers, they know exactly what to expect from their sales.
- User-generated videos. Nowadays retailers are allowing customers to have more say on their retail sites by uploading video clips where they can be seen trying on new clothes from online boutiques that they have just purchased. They believe this makes their brand more appealing especially when they can relate to these ecstatic customers on video.
- Putting social media on full blast. Facebook, Twitter, Instagram. These three have changed the marketing landscape for good. Gone are the days when only the multi-billion dollar companies control the market, monopolizing everything while the SMEs have to make do with whatever’s left from the “cake”. Social media has definitely levelled out the playing field, making it possible for every online and brick and mortar retailer to make it big- if they play their cards right. Today, everyone can enjoy a big boost in revenue, and faster ROI than ever before.
- Flash sales on a daily basis. More and more shops are doing this. They flaunt the latest clothes, bags, accessories, and whatnot; give the original price, slash fifty to eighty percent of it to lure customers to go online and purchase immediately because this deal will last for one day only. Naturally, everyone dives in, not having enough time to think if they even need or want the product. Sneaky, but very clever indeed.
Online shopping is definitely faster and more convenient than ever, but with hundreds of thousands of online stores to choose from, offering anything and everything that money can buy, it’s so easy to get overwhelmed and leave your common sense behind. There is nothing wrong with indulging yourself, especially when you can afford it, but this doesn’t have to stop you from being a smart and responsible online shopper.
Remember a few important things before you fill those online shopping carts. First, will those clothes really look good on me just because Beyonce looked good in it? Second, is it reasonable to max out my credit card because that rock will look good on my fiancé’s finger? And finally, have I reviewed all my options or am I being too hasty? The point is, don’t do anything you’ll regret later on. For the best shopping options check out online boutiques like Camilla.
Debbie Is a blogger she enjoys writing about apparels, shoes, handbags and various fashion accessories. Currently she is writing about budget friendly shopping ideas and online boutiques.