As recording labels sign up less bands and more solo artists, producers are becoming more sort after. Their role does not only include recording and mastering, but now also creating the producer’s band. Synthesizers, drum machines, and samples are back in music fashion– and it is more cost effective than hiring band members to do session recordings.
Sounds are becoming more unique, so artists can be more distinctive – look at lead female and male singers: Madonna, Lady Gaga, Britney, Taio Cruz, Jay Sean, Pitbull, Tiny Tempah, Estelle, Kelly Roland, Nicki Minaj – all of these artists do not need a band to perform live and most play with DJs. The likes of David Guetta, Tiesto, and Fedde Le Grand (who are producers of their own songs as well as DJs) frequently feature vocalists on their songs and take them on tour with them. Two-piece bands are far less costly for record signings, royalty splits and touring, than a band of four or five people.
A producer has a unique gift of bringing an artist to life on record. A live performance is in the moment and a producer’s job is to record that one moment, so it can be on a physical copy to play on radio, TV, film, online, in stores, as well as can be sold and distributed physically and digitally worldwide. Before a listener or fan buys anything, they listen to it and if they like it enough, they might buy it. The producer is a key part of this selling point. How he delivers the artist on a recording is how the artist will be heard; not just to the listener, because before it goes to the listener, it goes to the record label so they can hear it and uncover a way to market it and therefore sell it.
The producer’s hands are precious, so ensure he or she is the right person to deliver your signature-sound. Your ‘signature-sound’ comprises of your vocal timbre, the instrumentation of your Music Jobs and your songs. The way you write your songs needs to be individual and must have your own stamp on it. Anybody who hears your record will know it’s your sound. Your producer will have the talent to know what your hook or signature sound is, and will take this element and emphasize it throughout your album – so it becomes your imprint.
In your recording session, your producer will work your vocals and playing skills to the maximum – so ensure you are rested and warmed up for the recording days. If you have a band to bring in, ensure they are punctual and ready (not hungover or tired). If not working with a band, and the producer is the person creating your sound – spend time with him or her to work towards creating that sound for you. If you are new to this be careful not to be too demanding, but also do not let your sound become something it is not. At all times hold the reigns, and gently guide the way. [Otherwise your pop sound could land up in the punk genre!]
When working as a producer, be intelligent with the signature-sound and arrangements of the songs – be original, do not sound like the rest – this will make the artist (and you) more sellable. Do something no one else is doing and be brilliant at it. Create new sounds, sounds just for your artist. The most important part of writing a song is creating a ‘hook’ line that feeds into the listener’s head and does not leave so they eventually sing along and search for the record to buy it. Take these parts of your artist’s songs, over-emphasize it – not only with the vocals but also with tempo and instrumentation – remember to keep this line simple. Study other hook lines so you know how to create your own. Do not copy, please create! Once the signature-sound is created and approved by the record label, send it off to a reputable company to mastered the album or songs for the final finishing touch.
Author Bio: Anna is a person with a passion for writing. She has written many articles on various topics, for more information you can check her other blogs.
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