The influence of the popular media on fashion is something that has been going on for decades, but it seems that it is now even more pronounced. In the past, films were some of the most influential media, but today TV shows, sports celebrities and other influential people on the news are stealing the show. In fact, the reverse is also true, given that the glittery world of fashion has also found its way into all TV shows, music videos and movies.
The TV series “Mad Men” has been widely recognized for its polished acting, good writing and stylish fashion sense. The characters in the show tend to wear skinny ties, thin-lapelled suits, and pencil skirts. These are some of the major fashions of the 1960s era, and they attracted and have continued to attract the attention of fashion designers and clothing vendors such as Banana Republic, which is displaying them.
Then there is also “Sex and the City,” the riveting television series with its trendsetting actresses such as Sarah Jessica Parker and her shoe addiction. It was not surprising that stilettos became very fashionable soon after the show started its run on television.
Who can forget the hot trends in “Keeping Up With The Kardashians”? Most viewers will agree that, although the Kardashians know how to make a spectacle of themselves, they also know how to dress sharply. Their no-expense-spared fashion sense is now a common feature of those who consider themselves fashionable.
Not to be outdone, sports stars have also been making a huge impact on fashion. In fact, the impact has been so huge that major labels have taken notice. That is why athletes such as tennis player Rafael Nadal and soccer stars David Beckham and Cristiano Ronaldo were chosen to be the faces of Giorgio Armani underwear and jeans.
Tom Brady, a quarterback married to Gisele Bundchen (a supermodel), was recently appointed an Uggs Australian spokesman. Brady appeared in several commercials for the company, advertising sneakers, work boots and even loafers. That the company chose him is a testimony to the fashion world’s recognition of sports luminaries.
Polo Ralph Lauren teamed up with Venus Williams in 2010. Clad in Polo wear, Venus hosted a livestream question-and-answer session for upcoming tennis players. The company described the event as a ground-breaking way of connecting sports and fashion.
The fashion world has also been heavily influenced by many popular people such as politicians and their spouses. Michele Obama, for example, is known in the fashion world for her trendy clothes. The color, fit and even country of origin of her dresses are hotly discussed whenever she makes an appearance. Many contend that her idiosyncratic clothes are rewriting dress codes for the working women. Carla Bruni-Sarkozy is another influential figure highly regarded in the fashion world. To make her case even more interesting, she is a former supermodel so she obviously has a keen eye for fashion.
As you can see, TV series, movies, sports stars and well-known people make a great impact on fashion. Even those who say they are not influenced by the stars are affected in one way or another. When something becomes a trend, people will wear it irrespective of where it originated.
Lyn Stanford is a freelance writer and stylist. She writes about her hobby on various fashion and lifestyle blogs. Call 1-877-416-7562 to compare rates for your favorite TV shows.
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